Uniqueness Identification
One customer. One golden record. Across everything.
Fuse deterministic and fuzzy matching with biometric, device and behavioural signals to maintain a single golden record per real-world person or business — across products, brands, entities and jurisdictions.
Signals
Four layers of evidence. One probabilistic verdict.
Identity attributes
Name, DOB, government ID, tax ID, address, email, phone.
Biometrics
Face-match against historical KYC photos to catch resurrected accounts.
Device & network
Device fingerprint, browser entropy, IP, geolocation, behavioural cadence.
Relationships
Shared payment instruments, beneficial owners, agents — fed by ComplyLink.
Use cases
Where Uniqueness pays for itself in week one.
Self-exclusion enforcement
Block re-registration of self-excluded customers across brands and jurisdictions in real time.
Multi-accounting & bonus abuse
Detect customers running multiple accounts to game promotions, free bets or referral programmes.
Synthetic identities
Score combinations of real and fabricated attributes that look human but don't belong to any real person.
Sanctions evasion
Catch sanctioned individuals re-onboarding under spelling variants, transliterations or partial-data submissions.
Fraud rings
Surface clusters of accounts sharing devices, payment cards, or behavioural patterns — even when names differ.
Group-wide AML
Maintain a single customer view across subsidiaries, brands and product lines for consolidated risk.
Real-time onboarding lookup latency
Average increase in self-exclusion catch rate
Precision on benchmark synthetic-identity dataset
See your duplicates. Today.
We'll run a free duplication audit on a sample of your customer base.